Recognized as a leading global manufacturer of insulation, drywall and plaster products, Knauf appointed Natter to formulate digitally-driven solutions targeted to strengthen customer connections in the Indian market.
Our engagement focused on two central initiatives:
-
Mobile App Development - Architected an intuitive app experience to enable direct customer access to product information, inspiration, and project support resources.
-
Loyalty & Redemption Program - Formulated an integrated loyalty program allowing customers to earn points on purchases, which can be redeemed for rewards like additional products, discounts or access to special events and learning opportunities.