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Okhla Industrial Estate,Phase III
New Delhi -110020
india
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January 3, 2022

HAVELLS LED RAMLILA: BLEND OF TRADITION AND TECHNOLOGY

At Natter, we created a portrayal of Ramlila – a tale that is older than time itself, in an innovative light art and sand art production using Havells LED Lighting. The entire story was stitched frame-by-frame and was narrated with an intriguing voice-over for a seamless experience.

Havells Ramlila- Innovative Light Art production

In 2020, we used an innovative Light Painting technique to display the tale of Ramlila, where light was ‘painted’ or ‘drawn’ into the photograph using a hand-held light source during a long exposure. The idea was to blend our proud traditions with the modern-day technology and art forms.

Task

The consumer durables giant wanted to do something exciting for the 2020 festive season as the pandemic then had taken away a lot of happiness from people's lives. The auspicious festival of Dussehra that marks the victory of good over evil emerged as the perfect occasion to bring a smile on our audiences' faces.

  • Design

    Light Painting

  • Client

    Havells

  • Results

    6.9 mn impressions

Open Project
Havells Ramlila- Drawn with Sand, Brightened by Light

In 2021, we raised the bar a touch higher and retold the Ramlila story through Sand Art production by integrating Havells Smart Lighting, to leave the audience with an unforgettable visual experience.

Havells LED Ramlila set an example of how we could share stories of the precious past to a younger audience in a novel and an interesting way.

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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