HAVELLS LED RAMLILA: BLEND OF TRADITION AND TECHNOLOGY
At Natter, we created a portrayal of Ramlila – a tale that is older than time itself, in an innovative light art and sand art production using Havells LED Lighting. The entire story was stitched frame-by-frame and was narrated with an intriguing voice-over for a seamless experience.
Havells Ramlila- Innovative Light Art production
In 2020, we used an innovative Light Painting technique to display the tale of Ramlila, where light was ‘painted’ or ‘drawn’ into the photograph using a hand-held light source during a long exposure. The idea was to blend our proud traditions with the modern-day technology and art forms.
Task
The consumer durables giant wanted to do something exciting for the 2020 festive season as the pandemic then had taken away a lot of happiness from people's lives. The auspicious festival of Dussehra that marks the victory of good over evil emerged as the perfect occasion to bring a smile on our audiences' faces.
