Havells: Innovative light art production
At Natter, we recreated the entire story of Ramlila using light paintings. The entire story was stitched frame-by-frame and then stitched it all together with a Voice-Over for a seamless experience.
Light painting is a photographic technique where light is “painted” or “drawn” into the photograph using a hand held light source during a long exposure. With the help of technology, we reinvented how the story has been traditionally told. It was a healthy balance of our proud traditions with modern day technology and art forms. Havells LED Ramlila became a perfect example of how to retell stories of the past to a younger audience.
The consumer durables giant wanted to do something exciting for the 2020 festive season as the pandemic then had taken away a lot of happiness from people's lives. The auspicious festival of Dussehra that marks the victory of good over evil emerged as the perfect occasion to bring a smile on our audiences' faces.