LMCE, Brand Film
At Natter, we designed and conceptualised the first brand film for Last Mile Channel Enhancement, a b-2-b aggregator for brands keen to foray into the rural markets. The fims conveys the brand message in less than a minute. The Natter team executed the entire scripting, production, editing and planning in less than a week.
Task
The rural market of India offers a huge potential for brands. However, without having the right strategy and distribution networks, an endeavor to enter the Indian rural market can be an extremely futile and a money burning exercise. LMCE intended to showcase its strengths and understanding of the domain to the industry and invited them to join on its journey in the rural market. It promises to scale their presence in the rural market by taking them to over 1 million kirana stores in the region by 2021.
